BUILD A BUSINESS.

BUILD PEOPLE UP.

PURE PHYSIQUE is an easy-to-launch and simple-to-scale studio model built around our unique 30-minute resistance training workouts. Join our team and build a business that transforms lives and leaves a legacy.

FROM PASSION TO OWNERSHIP

Every PURE PHYSIQUE studio so far has been opened by someone who first experienced our method—either as a client, a trainer, or both. Why? Because when you feel the transformation and the culture firsthand, you can’t help but want to share it.

You don’t have to start as part of our family to join it—just bring the passion, the drive, and the belief in building people up. We’ll help you turn it into a thriving business that changes lives.

OWN YOUR IMPACT

As a PURE franchisee you get more than a business. You have the opportunity to make a meaningful impact on people's lives. And you get the satisfaction of knowing that what you do matters on a large scale.

STEP ONE IN A LIFE CHANGING OPPORTUNITY

Fill out the form and learn more about franchising with PURE PHYSIQUE.

Are you a client of PURE?

Yes

Do you have experience running / owning a business

Yes

A FRANCHISE BUILT FROM THE INSIDE OUT

Every PURE PHYSIQUE franchise that exists today has something in common—our owners started out as part of the PURE family.

Some were trainers who fell in love with our method, our culture, and our mission to Build People Up—and knew they wanted to make it their life’s work.

Others began as clients, experiencing firsthand the transformation and community PURE delivers. For some, that love for the brand grew so strong they became trainers themselves… and then owners.

This is more than a business—it’s a calling. Our franchisees didn’t just invest in a fitness concept; they invested in the culture that had already transformed their lives. That’s why PURE studios are led by people who live and breathe the values we stand for—Inspiring, Intelligent Fitness, Personal Growth, Positive Attitude, and Teamwork.

And here’s the exciting part—you don’t have to start as a client or trainer to become part of this story!

If you’re passionate about empowering others, drawn to our mission, and ready to create a positive impact in your community, PURE PHYSIQUE could be the perfect fit for you.

When you join PURE PHYSIQUE, you’re not just starting a franchise—you’re joining a movement powered by people who care deeply about changing lives.

ABOUT US

Mike & Corrie-Beth Lipowski are the founders of the PURE PHYSIQUE franchise.

Mike opened the original Westchester, NY studio in 2007. Just a few years later, Corrie-Beth (a client at the time) underwent her own transformation following PURE's time-efficient fitness model, losing 30 lbs. after years of unsuccessful dieting and hours of cardio each week.

One year later, Mike broke his personal rule of "never date a client"—for the first and only time in his career—the two were married and Corrie-Beth left her teaching career to join Mike in a fitness career.

Together with an amazing team, PURE has since grown into a fitness studio franchise and an internationally renowned coaching program.

Corrie-Beth and Mike also have two young boys; making PURE their personal solution for staying fit as busy parents.

PURE CULTURE

We Build People Up

Our franchisees and every team member and employee throughout PURE embrace this core ideology and if that sounds like one you can embrace then a PURE franchise could be right for you.

VALUES DEFINE
OUR CULTURE

PERSONAL GROWTH

As leaders, we go first. But in order to go first you have to grow first. Each day we set out to become 1% better than yesterday.

POSITIVE ATTITUDE

It's people who create the High Vibe community PURE is known for and a positive enthusiastic attitude is the key ingredient.

INSPIRATION

We encourage and make it possible for others to achieve their best by modeling the values, attitudes, and actions we are helping them develop.

INTELLIGENT FITNESS

Although our programs are uniquely designed and novel to most we always lead with science before fads and fun.

TEAM PLAYER

As committed as we are to individual growth, we are equally selfless and committed to helping each other win.

BUILD A BUSINESS.

BUILD PEOPLE UP.

PURE PHYSIQUE is an easy-to-launch and simple-to-scale studio model built around our unique 30-minute resistance training workouts. Join our team and build a business that transforms lives and leaves a legacy.

FROM PASSION TO OWNERSHIP

Every PURE PHYSIQUE studio so far has been opened by someone who first experienced our method—either as a client, a trainer, or both. Why? Because when you feel the transformation and the culture firsthand, you can’t help but want to share it.

You don’t have to start as part of our family to join it—just bring the passion, the drive, and the belief in building people up. We’ll help you turn it into a thriving business that changes lives.

OWN YOUR IMPACT

As a PURE franchisee you get more than a business. You have the opportunity to make a meaningful impact on people's lives. And you get the satisfaction of knowing that what you do matters on a large scale.

STEP ONE IN A LIFE CHANGING OPPORTUNITY

Fill out the form and learn more about franchising with PURE PHYSIQUE.

A FRANCHISE BUILT FROM THE INSIDE OUT

ABOUT US

Mike & Corrie-Beth Lipowski are the founders of the PURE PHYSIQUE franchise.

Mike opened the original Westchester, NY studio in 2007. Just a few years later, Corrie-Beth (a client at the time) underwent her own transformation following PURE's time-efficient fitness model, losing 30 lbs. after years of unsuccessful dieting and hours of cardio each week.

One year later, Mike broke his personal rule of "never date a client"—for the first and only time in his career—the two were married and Corrie-Beth left her teaching career to join Mike in a fitness career.

Together with an amazing team, PURE has since grown into a fitness studio franchise and an internationally renowned coaching program.

Corrie-Beth and Mike also have two young boys; making PURE their personal solution for staying fit as busy parents.

PURE CULTURE

We Build People Up

Our franchisees and every team member and employee throughout PURE embrace this core ideology and if that sounds like one you can embrace then a PURE franchise could be right for you.

VALUES DEFINE
OUR CULTURE

PERSONAL GROWTH

POSITIVE ATTITUDE

INSPIRATION

INTELLIGENT FITNESS

TEAM PLAYER

WHAT MAKES PURE DIFFERENT

WHY OWN A PURE FRANCHISE

STEPS TO OWERSHIP

LET'S DO THIS TOGETHER

BUILD A BUSINESS.

BUILD PEOPLE UP.

PURE PHYSIQUE is an easy-to-launch and simple-to-scale studio model built around our unique 30-minute resistance training workouts. Join our team and build a business that transforms lives and leaves a legacy.

FROM PASSION TO OWNERSHIP

Every PURE PHYSIQUE studio so far has been opened by someone who first experienced our method—either as a client, a trainer, or both. Why? Because when you feel the transformation and the culture firsthand, you can’t help but want to share it.

You don’t have to start as part of our family to join it—just bring the passion, the drive, and the belief in building people up. We’ll help you turn it into a thriving business that changes lives.

OWN YOUR IMPACT

As a PURE franchisee you get more than a business. You have the opportunity to make a meaningful impact on people's lives. And you get the satisfaction of knowing that what you do matters on a large scale.

STEP ONE IN A LIFE CHANGING OPPORTUNITY

Fill out the form and learn more about franchising with PURE PHYSIQUE.

A FRANCHISE BUILT FROM THE INSIDE OUT

ABOUT US

Mike & Corrie-Beth Lipowski are the founders of the PURE PHYSIQUE franchise.

Mike opened the original Westchester, NY studio in 2007. Just a few years later, Corrie-Beth (a client at the time) underwent her own transformation following PURE's time-efficient fitness model, losing 30 lbs. after years of unsuccessful dieting and hours of cardio each week.

One year later, Mike broke his personal rule of "never date a client"—for the first and only time in his career—the two were married and Corrie-Beth left her teaching career to join Mike in a fitness career.

Together with an amazing team, PURE has since grown into a fitness studio franchise and an internationally renowned coaching program.

Corrie-Beth and Mike also have two young boys; making PURE their personal solution for staying fit as busy parents.

PURE CULTURE

We Build People Up

Our franchisees and every team member and employee throughout PURE embrace this core ideology and if that sounds like one you can embrace then a PURE franchise could be right for you.

VALUES DEFINEOUR CULTURE

PERSONAL GROWTH

POSITIVE ATTITUDE

INSPIRATION

INTELLIGENT FITNESS

TEAM PLAYER

WHAT MAKES PURE DIFFERENT

WHY OWN A PURE FRANCHISE

STEPS TO OWERSHIP

LET'S DO THIS TOGETHER

VALUES DEFINE
OUR CULTURE